Privacy Policy
Overview
We at Tough Guy Enterprises respect your concerns about your privacy.
This Privacy Notice describes the types of personal information we collect about our customers, how we may use the information we collect, and with whom it may be shared. The notice also describes the measures we take to safeguard your personal information.
This Privacy Notice is not a contract and does not create any contractual rights or obligations.
Information We Obtain
We may receive, collect, and store any information you enter on our website or provide to us in any other manner. In addition, we collect the Internet Protocol (IP) address used to connect your computer to the Internet; login; e-mail address; computer and connection information, and service history. We may collect certain information through automated means, such as cookies and web beacons. The information we collect in this manner includes IP address, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken, and dates and times of activity.
A “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon” also known as an Internet tag, pixel tag, or clear GIF, links web pages or apps to web servers and may be used to transmit information back to a web server. We may use software tools to measure and collect session data, including page response times, length of sessions on certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (Including name, email, and communications), comments, feedback, reviews, recommendations, and personal profiles.
How Do We Collect This Information
When you conduct actions on our website, our third-party service provider collects personal information you give us such as your name, IP address, unique device identifier, browser characteristics, device characteristics, operating system, language preferences, referring URLs, information on actions taken, and dates and times of activity. Your personal information will be used only for the specified reasons listed above.
Why We Collect This Information
We collect such Non-Personal and Personal Information for the following purposes:
-
To provide and operate our web and personal services;
-
To provide users with ongoing and personal customer assistance and technical support;
-
To afford us the ability to contact our Visitors and Users with general or personalized service-related notices and messages regarding ongoing actions being performed on your vehicle or radiator;
-
To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services;
-
To comply with any applicable laws and regulations.
How We Use The Information We Obtain
Tough Guy Enterprises is hosted on the Wix.com platform. Wix.com provides us with an online platform that allows us to market ourselves and our services to you. Your data may be stored through Wix.com’s data storage, databases, and the general Wix.com applications. Your data is stored on-site through secure servers and is protected by a firewall.
All direct payment gateways offered and used by Tough Guy Enterprises adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express, and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
We may use the information we obtain to provide customers with offers on products and/or services that we believe may interest you; to operate, evaluate, and improve our business (including developing new products and services; managing our communications; determining the effectiveness of our business practices; marketing; analyzing and enhancing our services, products and website; ensuring the security of our networks and information systems; and improving and maintaining the quality of our customer services. We may also use this information to perform data analyses (including market and consumer search and analytics, trend analysis and profiling, and anonymization of personal information); protect against, identify, and prevent fraud and other prohibited or illegal activity, claims, and other liabilities; comply with applicable legal requirements and policies; establish, exercise and defend legal claims; and monitor and report compliance issues.
Visitor Communication
(When applicable) your data including name and email address may be used to communicate with you in response to a survey and/or questionnaire regarding website and business satisfaction. This data will not be shared with or sold to any third-party company or affiliate.
Your Privacy Rights
If you reside in a U.S. state that has enacted a comprehensive consumer data privacy law, you may have one or more of the following rights. We will honor requests received to the extent required by applicable law and within the time provided by law.
Right to Know. You have the right to request that we disclose to you the categories and specific pieces of personal information we have collected about you. Specifically, you have the right to request that we disclose what personal information we have collected, used, or disclosed, including:
-
Whether we are processing personal information about you;
-
Specific pieces of information that we have collected about you;
-
Categories of personal information we have collected about you;
-
Categories of sources from which the personal information is collected;
-
Categories of third parties to whom we disclose personal information;
-
The business or commercial purpose for collecting, selling, or sharing personal information
-
Categories of personal information about you, if any, that we have sold or shared and the categories of third parties to whom we have sold or shared the information, by category or categories of personal information for each category of third party to whom we sold or shared the personal information; and
-
Categories of personal information about you that we disclosed for a business purpose and the categories of recipients to whom we disclosed the information for a business purpose.
Right to Correct. You have the right to request that we correct inaccurate personal information that we have collected about you.
Right to Delete. You have the right to request that we delete personal information that we have collected about you. Please note if you have requested a service that requires the use of your personal information, we may not be able to provide that service if you choose to delete your personal information.
Right to Opt Out. You have the right to opt out of the disclosure of personal information about you for monetary or other valuable consideration, the sharing of personal information about you for cross-context behavioral advertising, targeted advertising, and profiling.
Privacy Policy Updates
We reserve the right to modify this privacy policy at any time, so please be sure to review it frequently. Changes and clarifications will take effect immediately upon their posting on the Tough Guy Enterprises website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how it is used, and under what circumstances, if any, we use and/or disclose it.